Flooding the Indian Motorcycle Market

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:			Price:
Case Code	:	BSTR026	For delivery in electronic format: Rs. 300; For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges Themes Business Environment
Case Length	:	10 Pages
Period	:	1990s-2002
Pub. Date	:	2002
Teaching Note	:	Available
Organization	:	Hero Honda, TVS
Industry	:	Automobile & Automotive
Countries	:	India

Abstract:

The case explores reasons for the increased rush of motorcycle launches in the late 1990s in the Indian market.

It discusses in detail, the growth of the two-wheeler market, the demand shift from scooters to motorcycles and the issue of sustainability of this high growth.